Imagine a place where each sip tells a unique story. Where emotions resonate with distant memories. Where every aroma hides secrets, and every pour offers opportunities for adventure. This place is a bottle of wine, a true messenger of stories waiting to be uncovered.
Wine as the Guiding Thread
The Power of Stories
We believe that each winery is a treasure trove of narratives waiting to be shared. From family stories lost in time to the most fascinating quirks of the winemaking process or the landscape of its aromas... A winery is a wellspring of experiences to offer.
We propose that wineries become passionate storytellers, connecting with their consumers through gamification and motivational design, whether by using QR codes to open all kinds of interactive digital platforms, gamifying the user community, or using paper and pencil to create a scavenger hunt, etc.
The Game is the gateway to stories, to memorable experiences, delivered in a captivating way and told through any of the available analog or multimedia formats to effectively convey our message.
Playful
Experiences
Enhance the value of the bottle by incorporating games centered around the wine. For instance, gamify the tasting experience or suggest collecting the winery's wine album, or a gastronomic pairing, or a musical pairing, a photo contest, and much more.
Wine Tourism
Marketing
Branding
Tell your stories and build a unique brand. Share experiences, the winery's history, its values, the essence of your wines, or how to access exclusive services.
Effectively introduce yourself to consumers and boost your user community. Generate additional revenue by selling experiences and special content.
Both family and corporate wine tourism. Energize wine tastings uniquely, gift your visitors with personalized routes. Suggest the most interesting and unique places to visit in the region or your vineyards and facilities.
Involving users in authentic stories creates deeper connections from which to cultivate a brand-following community.
Stand out from the competition by providing a unique and memorable experiences.
Loyalty
Differentiation
Metrics
Regarding the behavior of people participating in the experiences.
Benefits for consumers
Memorable Experiences
Enriching Exploration
Personal Connection
Consumers will enjoy more memorable experiences with the wine bottle.
They will discover stories and highlights of the winery in an exciting way.
By learning the stories, consumers will feel more connected to the brand and its culture.
The Message
We utilize any available transmedia digital format that better connects the winery with the user, from video to Augmented Reality.
Transmedia
We are a gamification agency, and we use game elements and motivational design to create much more memorable experiences.
We are a Communication agency, and our skill is creating messages and follower communities.
Gamification
Communication
